Does Your Audience Feel Lucky They Met You?

Well, top of the mornin’ to ya, it’s St. Patrick’s Day and we’re celebrating with green beer, Irish music, and a handful of other festivities.

Now, let’s remove the stereotyping and I’m sure a number of historical inaccuracies, and let’s focus on luck.

One of the characteristics often associated with St. Patrick’s Day is luck, the luck of the Irish as some people say.

How about your audience? Would they ever say they feel lucky they came across your message?

Whether you believe in luck or not, there’s no question each of us bring good fortune when we truly want to serve people.

Today is about turning a somewhat caricatured holiday into a stronger desire to give as much value and life-changing impact to our audiences.

It’s not just luck that you want them to experience. It’s hope. It’s a breath of fresh air. It’s the answers they’ve been looking for and you were the one who helped them find those answers.

That’s not luck; that’s a commitment to serving your audience better than anyone else.

Keep that in mind, and if you get the chance, celebrate a fun, festive St. Patrick’s Day today!

Keynote Clarity for Thought Leaders is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to the Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”