It’s a basic tenet of human nature: People love to feel appreciated. Yet how often do you show appreciation to your booth staff? Is it just another assignment to them, with no hope of any reward? If so, you’re likely getting only half-hearted results from them. What can you do to make them feel valued and rewarded? There are many ways, but one of the most effective is to gamify the trade show experience by creating an incentive program. By providing a sense of achievement and a desire to exceed expectations, it can also more than double staff performance. Since many