This is a NOT a COVID-19 related question.
It's not about whether your business is considered to be an 'essential service'.
The question is, would your customers and clients be at a loss if your business did not exist.
And if the answer to that question is no, then you have two options.
Option 1 - change the form of your business in some way that makes it more compelling and necessary.
Option 2 - Get Out!
#businessstrategy #relevance #reinventingbusiness