Welcome to CONTENTious a content marketing podcast that tests some of marketing's biggest myths through conversation. In this week's episode, I sit down with the co-director of the branding agency, Untold, Paul Martyna.

In our chat we discuss:

•Why a good business name will not only make you money but save you money too

•The real value of consistency in marketing

•The power of having expert advice in your corner

I can't wait to hear what you think of this episode. Paul is a font of all branding knowledge and has helped me countless times with defining USPs, brand narrative and even naming our products and services - including this podcast!

What I love about his approach is that it's holistic - and he comes from a position of business efficacy first, marketing second, so that you're assured any recomendations when it comes to your branding are strategic and move you closer to where you want to be.

If you'd like more information about today's episode, you can find the show notes at mediamortar.com.au/contentious