Meet Eric and Mark Michael, twin brothers, and co-founders of Washington-based Occasions Caterers. The pair discusses how they use data to make business decisions, how entertaining has changed in recent years, and why they created an R&D department dedicated to testing new ideas. Learn how they decide what makes the cut based on taste, appearance, freshness, and “wow” factor. Finally, they share how they determine what’s a trend and what’s a fad. A must-listen for anyone who works with caterers.