Frank Reactions - Customer Experience & Customer Service in the Digital Era

Does Your Company Feel Out of Control?


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You May Be A Victim of The Growth Paradox:
When Business Success Creates Failure
Congratulations! That little company you’ve slaved over is hitting the big-time. You are grabbing new customers like crazy. Everything looks great.

But…
There could be a killer in your closet.  If you are just looking at the number of new customers you are acquiring, you might not even know it’s there until it’s too late!
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Growth Creates Complexity
When growth happens quickly, things tend to get out of control. You and your team are scrambling to keep up.  Nobody has time to plan, to hire the right people, to train them well, to follow up with all those new customers.
The Result?
Customer service suffers.  And you might not even realize it, because in the rush of excitement over new customers it is easy to overlook the ones you are losing. This is just one of the dangers that Robert Sher, founding principal of CEO to CEO, and I discuss in today’s podcast interview. He also discusses many of these issues in his book, Mighty Midsized Companies: How Leaders Overcome 7 Silent Growth Killers .
As organizations grow so do their challenges.

* Processes that used to work no longer do.
* Loyal employees may not have the skills to manage effectively in a larger company.
* Things like moving to a new, bigger office, take longer to implement.
* Communication within the organization suffers.

All of these problems ultimately lead to declining customer service.
What Can You Do?
Robert Sher’s suggestions for dealing with these changes include:

* Diagnose the problem. Do you have the wrong people? Do procedures need to be put in place? Does your company even have a clear plan of action? And have you communicated that plan to all your employees.
* Accept that change starts with you, the leader.
* Hire a no-man (as opposed to a yes-man) with operations expertise. One who will tell you when you are being unrealistic about what can be accomplished and how quickly. Someone who loves to implement your brilliant ideas.
* Communicate. Don’t assume others know what you are thinking or planning.
* Measure the right metrics, and monitor them regularly.

This is a Great Time For Midsized Companies
I really believe that business success is yours for the taking, more easily than ever before. But you have to keep an eye firmly planted on what your customers are experiencing. Get that wrong, and you’ll have a hard time surviving, let alone growing.
Who’s Got it Worse?
Do you think it is harder to be a small company or a mid-sized one? Please scroll down and share your thoughts below.
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Frank Reactions - Customer Experience & Customer Service in the Digital EraBy Tema Frank