Most credit unions have a set of brand guidelines that include dos and don’ts for their color palettes, logos, images, graphics, and copy. But do guidelines like these truly capture the essence of your brand? Allison Netzer, Chief Marketing & Strategy Officer at Nymbus and co-author of Think Like a Brand, Not a Bank, would answer that question with a resounding NO.

Allison joins us on this month’s episode of The Remarkable Credit Union podcast to talk about who credit unions should be tapping into to help shape and promote their brand, why “member-first” isn’t really a brand differentiator, and what problem-solving has to do with brand identity.

She also addresses this month’s BIG question:

How can credit unions unlock the true power of brand, and how can a more brand-focused mindset help take the credit union movement to the next level?