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Does Your Email Help or Hurt?
Is every email you send helping your brand image or hurting it?
In a recent Social Pros Podcast interview with Scott Stratten (http://www.convinceandconvert.com/soc...), we discussed the idea of a "brand pulse," which says that you are never neutral about a brand - you always have some level of negativity of positivity in your mind.
Now that it's so easy to press "send" to tens or hundreds or thousands of fans, it's more important than ever to really think and consider whether or not your emails are increasing your audience's love of your brand or not. And if you're not sure, chances are you're not.
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Tim Hayden (http://twitter.com/thetimhayden), your go-to guy on all things mobile. Follow Tim for tips and trends on using mobile to reach your audience.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.
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By Jay Baer
4.9
99 ratings
Is every email you send helping your brand image or hurting it?
In a recent Social Pros Podcast interview with Scott Stratten (http://www.convinceandconvert.com/soc...), we discussed the idea of a "brand pulse," which says that you are never neutral about a brand - you always have some level of negativity of positivity in your mind.
Now that it's so easy to press "send" to tens or hundreds or thousands of fans, it's more important than ever to really think and consider whether or not your emails are increasing your audience's love of your brand or not. And if you're not sure, chances are you're not.
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Tim Hayden (http://twitter.com/thetimhayden), your go-to guy on all things mobile. Follow Tim for tips and trends on using mobile to reach your audience.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.