Is your employer brand attracting the right people?

Your employer brand (mission, vision, values, culture and reputation) can either attract or repel good team members. In this episode, I drop 5 tips on how to build and nurture your employer brand that will help you attract the right people onto your team.

I discuss:

1) Getting clear on what makes your business unique and attractive to your ideal team member (7:09)

2) Do internal and external research to find out why people want to work for you (12:00)

3) Get visible and show off your business to your ideal team member (17:09)

*In this segment I mention a company that I follow on IG. I found their name! It is Freres Brachiaux Candle Co. Go check them out to see what I mean about showing off the behind-the-scenes and what it looks like to work with them.

4) Make sure your brand promise matches what it is really like working on your team. (23:30)

5) Measure how you are doing to understand the strength of your employer brand (25:06)

This is a gem of an episode. Although I always say it, I mean it this week - bring your notebook because you're gonna want to take notes and put these things into action!