Most brands think loyalty programs = points, discounts, and fancy dashboards.But in this episode, Saurabh and Mahadevann break down why loyalty isn’t earned through rewards but it’s built through experience, consistency, and real customer connection.Mahadevv is the Director at  @maavrus  and an Expert in Retail and Loyalty Programs. From Maha’s story of designing loyalty programs for Tesco and Landmark Group, to Saurabh’s take on @IndiGo6E 's late-but-smart loyalty launch, this conversation uncovers what actually makes customers come back.