People with a great following can become an influencer. This is even more pronounced today with the rise of social media. However, the changes of time have made the definition murkier that it has become a struggle for businesses to effectively use influencer marketing, most especially since everybody now claims to be an influencer. Breaking down the timeline, learn what does it really mean to be an influencer and how should it be used in your marketing plan; plus what is a realistic budget and ROI. Getting all of these together will help not only you and your business but also the entire influencer marketing game as a whole.