On this episode, we sit down with Jessica Fern-Kirkland, who journeyed from a leasing agent to the president of a prominent property management company and is now a sought-after multifamily leadership consultant. Dive into a conversation about the shifts in the multifamily industry, as we challenge the worth of traditional 'street cred' in our digital age. Discover what today's job qualifications really look like, the essential modern skills for industry success, and the evolving standards of work ethics. Plus, Jessica reveals the unique support that today's entry-level employees require and guides us on how to smoothly transition from age-old practices to contemporary multifamily strategies.