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Does Your Song HAVE To Go Viral?
Pertinence and McClain discuss the current state of content, virality, and the music industry. They answer questions like: Is it okay to post something you know will flop? How to balance clickbait with authenticity and integrity? And Is social media absolutely necessary for musicians today?
ASK US QUESTIONS FOR THE NEXT SHOW!
https://laylo.com/live2/m8xLF
(0:00) Intro
(1:23) Does your music have to go viral?
(9:20) How to balance cringe and authenticity?
(10:42) How do you separate yourself from your musician persona?
(13:22) Pert wears fake glasses
(16:55) Ice Spice or Charles Dickens?
(27:34) Why is Collin the worst first name for a rapper?
(28:32) How to connect with an audience without posting
(37:19) What are the most successful campaigns we've seen?
(38:12) Tai Verdes' campaign
(41:30) 347Aiden's campaign
(43:30) Storybook Life and storytelling
(50:50) The Ice Spice Bath
View all episodes
By artnotalgorithmsPertinence and McClain discuss the current state of content, virality, and the music industry. They answer questions like: Is it okay to post something you know will flop? How to balance clickbait with authenticity and integrity? And Is social media absolutely necessary for musicians today?
ASK US QUESTIONS FOR THE NEXT SHOW!
https://laylo.com/live2/m8xLF
(0:00) Intro
(1:23) Does your music have to go viral?
(9:20) How to balance cringe and authenticity?
(10:42) How do you separate yourself from your musician persona?
(13:22) Pert wears fake glasses
(16:55) Ice Spice or Charles Dickens?
(27:34) Why is Collin the worst first name for a rapper?
(28:32) How to connect with an audience without posting
(37:19) What are the most successful campaigns we've seen?
(38:12) Tai Verdes' campaign
(41:30) 347Aiden's campaign
(43:30) Storybook Life and storytelling
(50:50) The Ice Spice Bath