We hear it on all the industry podcasts and publications/newsletters: YouTube is the preferred destination for podcast listeners/viewers (and let's not get into the whole "but it's not RSS" debate).

But for podcasters, it can be a different story:

• RSS feed ingestion release was left wanting in some key areas
• analytics are still not provided to podcast hosting companies
• to do it properly, you kinda do need proper video

But can 2024 be the year YouTube "gets it right"?

• they've advised they're updating the API to support better hosting company integration
• they've added some new podcast-specific features to YouTube Music app
• they advise they've heard podcaster frustrations and are committed to better support for audio-only creators

So, what do we think? Is 2024 the year Google gets podcasting "right" via YouTube? Join your regular hosts Mark and Danny as they ask the question: does YouTube actually care about podcasting?

Links to interesting things from this episode

• MrBeast reveals the staggering amount he spends on one video
• YouTube Is Not the Podcast Savior You’re Looking For
• Podcast features : r/YoutubeMusic
• Release Notes: Shaping the Future of Podcasts with YouTube - YouTube Blog
• Podcasters weigh the cost-benefit of producing video podcasts - Digiday
• Podcasting is in its YouTube era - The Verge
• Podcast Movement Evolutions 2024 Keynote: YouTube for Podcasters

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Mentioned in this episode:

A Breath of Fresh Air with Sandy Kaye

Join Sandy Kaye on A Breath of Fresh Air, a podcast that brings you intimate fireside chats with music legends of the 60s, 70s, and 80s.

A Breath of Fresh Air

The Podcast Show, London, 2024

Get ready for over 150 hours of content from a lineup wall-to-wall with some of the most recognisable voices in audio and major players in the UK and International podcast industry. And of course, Mark and the Captivate team (plus, team Global!) will be there to give some merch away and to speak on pressing topics for creators, and the industry at large!

The Podcast Show, London 2024