Dog ‘n’ Bone host Martin Loat welcomes ad media industry figurehead and Google MD for Ad Agencies in EMEA - Mark Howe - ahead of his “semi-retirement” after an illustrious 41-year career.

The pair touch on a range of topics, including supply chain issues in the media industry, client side suspicion of overpromising agencies, a greater need for transparency and how a tech company cull is an inevitability.

The episode also features questions from our call-in guests:

Stevie Spring, Chairman, British Council;

Sarah Parkes, Chief Sales & Marketing Officer, Talon Outdoor;

Rachel Forde, CEO, UM London;

Mike Anderson, Media Consultant.

WARNING: This episode features personal anecdotes from a previous era in the media industry, listener discretion is advised!