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D'oh! Podcasting on The Simpsons

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  • The Simpsons featured podcasting, and Marc Maron, on their show over the weekend. Krusty the Clown was interviewed in Marc Maron's garage.
  • Panoply and Veritonic's partnership, which we mentioned on Friday, is worth exploring further. It includes some research on ads, saying "announcer-read" spots appear to perform 61% better than "host-read" spots. We weren't sure what the difference was, so we asked: an "announcer-read" spot is a more traditional pre-recorded radio spot ad; a "host-read" spot is where the podcast host reads and adlibs round a script. Our take: having personally done research on this in the past for radio, where host-read spots were three times as successful as pre-recorded spots, this is surprising.
  • Opinion: Dana Blankenhorn reckons we're about to see The Great Streaming Crash of 2019.
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    • Bullhorn has some interesting technology: a (US) telephone number to call to hear your podcast. 97% of mobile phones in the US apparently have unlimited minutes, so it's a good alternative to data. They also have an app which lets you listen to many different podcasts in this way.
  • Quite a different-looking podcast app: Magnus Rush attempts to fix many issues that podcasters face with some interesting ideas.
  • A long article about PodCon2 from The Pod Report. Running events is hard.
    • Podcasts
    • The Quicky launches today, but it isn't the "first" Australian daily news podcast, even though we might have thought so on Friday. Sorry.
    • The Signal is another daily news podcast - sorry - from ABC Australia, covering a different story in depth every day, in an accessible manner. We enjoyed Friday's episode about the challengers to Donald Trump. Here's more about the podcast from the Sydney Morning Herald.
    • The Squiz is a daily news podcast for Australia - sorry - named one of the best Aussie podcasts of 2018: a double-hosted podcast with a quick rundown of stories.
    • Fancy a podcast from Trinidad? It's the height of their carnival season, and Talk 'Bout Us is a culture and carnival podcast from the country.
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      • Want to find out if you're in Google Podcasts, or to get some decent buttons or social media links for your podcast? Perhaps you're in the Apple Charts in Turkmenistan and you don't know about it. Just search for your podcast, and find more details there.

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        Podnews podcasting newsBy James Cridland