If you tour Doha, the capital of Qatar, the men's football World Cup is all around. There's a FIFA installation every few meters, flags and soccer balls line the pavements, and the streets shine bright with Qatar 2022-branded lights. But none of this matters because Qatar hosts a big party for wealthy Arabs. Most have flown in from neighboring countries to experience a once-in-a-lifetime event. Dressed in team colors complete with face paint, drums, and other swag, the energy of the wealthy Arabs can perhaps outdo any Western country. Since money is no object, post-match celebrations go on well into the wee hours of the morning.