The conversation with Nikki Wise, owner of Harley's Pub and Perk in Mildmay, Ontario, covers the challenges and rewards of running a business in a rural community. Nikki shares insights on supporting local businesses, finding and retaining staff, mental resilience, and the value of regional cooperatives. She also discusses the potential for business growth and expansion in a rural area. The conversation covers the importance of relationships, adapting to a changing workforce, flexibility and control in business, business reputation in a small community, challenges of doing business in a small community, community support and fundraising, advice for opening a business in a small town, empty storefronts and community engagement, and doing business in rural Ontario.