What does it mean to build a purpose driven business? For many it means doing something that has social or environmental impact. It's about serving society, the planet or a local community. But to Laurence and Carlos it also means creating a business intentionally – building a business whose size, scale, impact and benefit takes into account your needs and not just your customers'.

If you don't like managing people, don't build a business that requires employees. If you like to take 6 month holidays don't build a business that means you have to be there all year round. If you hate working in an office don't build a business that means you have to commute to a building everyday.

Building a business on purpose means being clear about what you actually want, need... and hate. Don't make the mistake of just following someone else's business plan – take time to consider what your life plan is and design a business plan that supports it.

On this episode, Laurence and Carlos reveal the Purpose Playbook. It's one of the key deliverables on our Vision 20/20 program. They share how it works and why they believe it's so important when designing your Excite Strategy and how it helps you build a business that aligns with who you really are.

Links

• Join the conversation live
• Become a member of the Happy Startup School
• Join the next Vision 20/20 cohort