You can do all the “right” things—clean products, better choices, building a business—and still feel off.

So what are we missing?

I’m joined by Jac Tracy, entrepreneur and brand builder to talk about the reality behind non-toxic living, modern motherhood, and what it actually costs women to do it all.

We start with her birth and postpartum experience—what didn’t go as planned, and why sharing these stories matters more than ever.

Then we get into the world of “clean” living:

• what matters vs. what’s overhyped
• greenwashing and lack of transparency
• how to approach non-toxic choices without spiraling

And the part no one talks about: what building a business actually costs women.

The mental load, the identity shifts, and the toll on your nervous system and overall health.

We also cover:

• motherhood + entrepreneurship
• delegation and invisible labor
• endocrine disruptors (what actually matters)
• why “doing your best” might be enough

Because this isn’t about doing everything perfectly.
It’s about knowing what actually matters—and letting go of the rest.

You can connect with Jac:

IG: @jactracy

Substack: https://jaclyntracy.substack.com/

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