From Purpose-Driven Benefits to Better Business Outcomes with Wendy Sherry

What if doing right by your people and doing right by your bottom line weren’t actually in tension? On this episode of Doing Good by Doing Better, host Margaret Rogers talks with Wendy Sherry, CEO, Global Health Benefits, International Health, Cigna Healthcare, about building an inclusive employee benefits strategy — and why purpose driven employee benefits are good business, not just good intentions.

Drawing from her decades in Cigna Healthcare leadership, Wendy views health coverage not as a cost center, but as a crucial lever for employee retention through benefits. In this episode, Margaret and Wendy dig into:

• Winning C-suite buy in for vital health investments
• Embedding human centric leadership in HR at a global scale
• Balancing purpose and profit in HR to sustain a healthy, engaged workforce

It’s a candid look at what purpose-driven growth actually requires from leaders day to day.

Learn more about Cigna Healthcare's approach to women’s health: https://www.cignaglobal.com/employers/clinical/womens-health

What happens when leaders stop treating purpose as a “nice-to-have” and start treating it as a business imperative? At Pariveda, we believe doing good only endures when we keep learning how to do better.

In this special Season 1 wrap-up of Doing Good by Doing Better, Margaret Rogers revisits the moments that defined the inaugural season, reflecting on the founders and innovators who have built their companies around purpose.

Featuring conversations with Susan Kennedy, Dr. Rebecca Parsons, and Doug Conant, this episode explores what it really takes to lead with purpose in today’s environment. Across these highlights, a clear thread emerges at the intersection of profit, empathy, and scale:

Purposeful Profit: Susan Kennedy (CEO of Cadiz) on building authentic partnerships with Native American tribes to address water infrastructure challenges.

Responsible Tech: Dr. Rebecca Parsons (CTO Emerita at Thoughtworks) on why empathy is a technical requirement for durable, ethical code.

The Leadership Flywheel: Doug Conant (Former CEO of Campbell Soup Company) on why leaders must be anchored in their own stories to navigate uncertainty.

Whether you’re leading a team, scaling a business, or rethinking how your organization creates value, this episode brings together the lessons that matter most and what it looks like to solve forward.

Margaret also shares a first look at Season 2 and how Pariveda is continuing to help organizations make potential possible by anchoring on what makes leadership human.

Can a company be both purpose-driven and performance-focused?

In this episode, Margaret Rogers sits down with Tiffany Lentz, Head of Purposeful Profit at Pariveda, to explore what it actually takes to build a business where purpose and profit work together.

From leading B Corp certification efforts to navigating the realities of modern leadership, Tiffany shares what it looks like to operate in the tension between short-term results and long-term impact. They discuss how profit can act as an enabler of mission, how organizations can build real accountability around impact, and why today’s workforce is increasingly drawn to companies with a clear point of view.

The conversation also explores how leaders can embed purpose into culture, develop talent intentionally, and approach AI adoption in a way that keeps people at the center.

Gen AI, Entry-Level Jobs, and How Students Can Prepare for the Workforce

Pariveda CEO Margaret Rogers sits down with Bruce Ballengee, Founder of Pariveda, to explore what’s really happening in the job market, and what it means for students and early-career professionals navigating an AI-driven world.

With headlines fueling anxiety around layoffs and job loss, Bruce offers a grounded perspective: many workforce shifts today are less about AI replacing jobs and more about companies reallocating resources to invest in it. Together, they unpack how AI is actually showing up in the workplace—augmenting work, not eliminating it—and why that distinction matters.

They also break down how large language models work, why they can sound confident but still be wrong, and what that means for how we use them responsibly. From there, the conversation turns to what leaders are really looking for in new hires—and why critical thinking, adaptability, and real understanding still matter more than ever.

For those entering the workforce, this episode offers a clear, practical perspective on how to prepare for what’s ahead. Learn more at ParivedaSolutions.com.

Pariveda CEO Margaret Rogers closes out Part 2 of the The ECHO Leadership Framework with a practical look at what it takes to lead inside complexity while maintaining your values. Building on the ecosystem pillar from part one, Margaret unpacks the remaining three pillars, courage, humility, and ownership, and shares how to move each one from idea to behavior within an organization. 

She shares how courage shows up as calculated risk-taking, honest self-reflection, and the willingness to make decisions that will not satisfy everyone. From there, she explores humility as mission-first stewardship, including how Pariveda navigated pay reductions to protect jobs, and why listening is the core discipline behind being a “first call” partner. She closes with ownership, the daily work of codifying values into decision-making, building shared accountability, and avoiding “death by a thousand cuts” when teams operate with different assumptions. 

In this special solo episode of Doing Good by Doing Better, Pariveda CEO Margaret Rogers introduces her leadership framework, ECHO, shaped by hard lessons from her career and designed to help leaders make more intentional decisions. She explains how leadership decisions “echo” beyond the moment, leaving an impact on employees, clients, communities, and even generations to come. 

Part 1 focuses on the first pillar, Ecosystem, and what it looks like to lead with an understanding of the full environment around a decision: psychological safety, trust, experimentation, interconnectedness, and the real downstream impact of choices made in isolation. Margaret also shares about one of the worst decisions she ever made and what it taught her about leading with values and creating a culture where others can thrive. 

Pariveda CEO Margaret Rogers sits down with Angelic Gibson, Chief Information Officer at AvidXchange, and a Forbes CIO NEXT Innovative Tech Leader honoree. 

In this conversation, Angelic shares how her faith shapes the way she leads at work, including the responsibility she feels to help every person on her team be the best that they can be at what they’re called to do. She takes listeners through her unconventional path into technology leadership, from being recruited while waitressing to help with Y2K updates, to going back to school mid-career, and growing into IT leadership roles at companies like Sleepy’s and Estée Lauder. Angelic also unpacks a massive risk she took early in her role at AvidXchange, how she has thoughtfully built and scaled AI within the business, and why her purpose extends beyond the workplace through her work focused on ending human trafficking and protecting vulnerable children.

Learn more at ParivedaSolutions.com.

Produced by Carla Pratico, Polus Digital, Inc.  

Pariveda CEO Margaret Rogers sits down with Joel Austin, Senior Vice President and Chief Digital Officer at Oncor Electric Delivery, a regulated transmission and distribution utility company in Texas. Joel leads technology, analytics, and customer engagement that supports more than 13 million Texans who rely on the grid every day. 

In this conversation, Joel shares how he leads through disruption, including mergers, outsourcing, and major industry change, while keeping technology teams connected to real customer impact. He explains what he calls the “accountability gene,” why it drives results, and how leaders spot it, support it, and build teams around it. You will also hear Joel’s perspective on legacy, talent development through internships, and why innovation, including AI, has to be guided by trust, safety, and responsibility when the work quite literally keeps the lights on. 

Learn more at ParivedaSolutions.com.

Produced by Carla Pratico, Polus Digital, Inc.

Pariveda CEO Margaret Rogers continues the conversation with Doug Conant in Part 2 of this two-part episode. Doug is the Founder and CEO of Conant Leadership, former CEO of Campbell Soup Company, and a New York Times and Wall Street Journal bestselling author. He has led at the highest levels of Campbell Soup Company, Nabisco Foods, and Avon. 

In this episode, Doug takes listeners inside the executive coaching work he’s known for and the personal leadership model he teaches leaders to build and actually use in real time. Drawing on decades of experience, Doug explores why many accomplished executives feel stuck despite their success, and how returning to their own life story can unlock clarity, confidence, and more consistent leadership behavior. 

This conversation focuses on the inner work of leadership, the responsibility leaders have to own their growth, and what it really means to stay anchored in who you are while leading complex organizations through uncertainty. 

Learn more at ParivedaSolutions.com.

Produced by Carla Pratico, Polus Digital, Inc.

Pariveda CEO Margaret Rogers sits down with Doug Conant, Founder and CEO of Conant Leadership, former CEO of Campbell Soup Company, and a New York Times and Wall Street Journal bestselling author. Doug has led at the highest levels at Campbell Soup Company, Nabisco Foods, and Avon. 

In this two-part conversation, Doug shares some of the moments that shaped his leadership from the inside out, including getting fired early in his career, a life-altering car accident, and becoming CEO at Campbell Soup and inheriting the worst employee engagement survey results Gallup had ever seen in a Fortune 500 company.  

Learn more at ParivedaSolutions.com.

Produced by Carla Pratico, Polus Digital, Inc.