What if saving money felt as natural as spending it?

In this episode of Tech Startup Stories, Natalie Binns speaks with Richa Gupta, founder of GoodBreach, a fintech startup helping young adults reduce impulse spending and build healthier financial habits.

Richa shares how a personal experience with her younger sister led to the idea behind the company, and how behavioural psychology, user research, and fintech innovation became the foundation of the platform.

They discuss:

• The emotional side of spending behaviour

• Building a fintech product from scratch

• User research and product iteration

• Navigating FCA compliance and banking infrastructure

• Why behavioural design matters in financial technology

• The future of “Save Now, Buy Later”

This is a thoughtful conversation about startup building, financial wellbeing, and designing technology around real human behaviour.