Doing Good with Jeremy Lux of Illumine Collect

If you’ve ever dreamt of building a million-dollar ecommerce business, the following might scare you:  out of $1 million, most ecom businesses take home only $50k in profit. That’s less than a truck driver’s wages!   But there’s a small group of entrepreneurs that take home a much bigger chunk of the sales. Today’s guest Jeremy Lux of lifestyle brand Illumine Collect is a prime example. He gives away 20% of Illumine Collect’s revenue to charity, and still has enough profit to go around.  In this episode, you’ll discover strategies that give you fat profit margins, so you can give more, live a free lifestyle or buy your dream car.  Listen now and discover strategies that give you a fat profit margin without blowing all your money on expenses.  Show highlights include: Build a rock solid foundation of revenue by staying in tune with your inner “ratty kid” (2:00)  How old-school brick and mortar business owners can give you a headstart in a cutting-edge digital business (6:35) How to raise brand awareness without dropping a dime on ads or paying out influencers (11:24)  The dead simple email marketing strategy that lets you build an engaged following by posting once a month (and make more money than annoying weekly newsletters) (13:10)