When budgets shrink and executive scrutiny increases, CMOs must rethink how they allocate resources to maximize impact. Scott speaks with 2X’s CMO Lisa Cole and CEO Domenic Colasante about how leaders can prioritize high-value initiatives and shift from tactical execution to strategic leadership. They discuss why budget constraints can actually be a superpower, how to align marketing with business goals, and why financial acumen is key to CMO success. Plus, they share practical tips on leveraging AI, improving cross-functional collaboration, and making marketing a true business driver. If you're looking to optimize your 2025 marketing strategy, this episode is packed with insights to help you scale smarter.