We sit down with our friend and colleague Tuna Baysal, who in past years has generated over €10 million in pipeline value and is a LinkedIn Certified Marketing Expert who's spent € millions in ad spend for B2B companies.

Our very first podcast episode of 'Brand New' by Klickbait Agency - this episode's theme, brand activation and digital marketing!

If you've ever asked yourself:

- What are the biggest mistakes people are making with LinkedIn advertising?

- How can you do more with fewer resources?

- How can you leverage LinkedIn as your strongest growth enabler?

This is for you!

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0:00 Intro to Tuna & Linkedin Marketing

5:03 Certified LinkedIn Marketing Expert

8:43 Latest Trend: Thought Leader Ads 

10:10 Intro to Full Funnel Marketing Approach

16:19 Demand Capture & Demand Generation

22:33 Tracking

29:45 The Right Content Mix

34:29 Focussing Beyond Lead Generation

40:59 Creating Awareness across departments

43:30 Successful Full Funnel Marketing & Sales

45:47 Attribution Software

50:50 Full Funnel checklist

55:05 When to invest in Quality Content 

56:55 AI Tools

1:04:07 Blitz Q&A

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