Doing social media for your business is kind of like dating. It's being seen and creating real connections.
So much of the social media advice we see online is about increasing your numbers: your followers, your engagement, comments, likes, views and sales.
But what this advice fails to touch on are the very important blocks that hold us back from showing up and being seen in the first place.
What this advice does, when it focuses on the numbers, is it makes our whole social media experience about what we want to get out of it. That creates and energy of graspiness, of entitlement, and becoming kind of a robot void of real actual connections.
Social media isn't just about business growth, it's about relationship growth and connection. It's about you showing up for yourself and for your people. It's about you serving them, and feeling safe being seen and sharing what you know.
If you're here, it's probably because most of that advice hasn't resonated with you. Some of the amazing women I connect with have told me that their business coaches advised them to cold dm up to fifty people a day and save their info in a google doc. Have you ever liked receiving a cold DM from someone offering unsolicited advice or wanting to sell you something? No! So why take advice from people who do this, who do things in a way that doesn't feel right for us?
Social media is just one business tool. In this workshop, I really break down the difference between creating value and sharing it, and how social media can be used for both, or even for none of them. You really don't even have to use it to build your business. But you can, and if you want to, there are ways of approaching it that will make it feel a lot better. Instagram doesn't have to feel like a roller coaster, you don't have to do it perfectly, and you don't need a magic formula from someone doing things in a way that doesn't feel right to you.
I hope you enjoy this workshop! Let me know what you think