If you do survey research, should you learn SPSS? What if you have colleagues who normally do the data analysis for you, might it still be worthwhile for you, as a market research professional, to learn SPSS? The answer is, "it depends." Here's a short Conversation or those of you who have been debating it. Not all survey researchers need to learn SPSS, but it is a worth consideration in specific situations discussed herein. For information on SPSS Training for survey researchers, please visit: https://training.researchrockstar.com/courses/Introduction-to-SPSS