Episode Overview

In Episode 3 of Just Write Julie, host Julie Navickas sits down with Lenora Henson, founder of Poppy & Oak Creative, author strategist, and virtual assistant for writers navigating the business side of publishing.

Together, they explore what it really means to “do the next write thing”—a philosophy that encourages authors to focus on intentional progress rather than chasing every new trend in the publishing world. Julie and Lenora discuss how writers can build strong foundations for sustainable careers, why patience is often the missing ingredient in author success, and how small strategic steps—like building an email newsletter—can create long-term momentum.

Whether you’re finishing your first manuscript or figuring out what comes after publication, this episode offers a clear reminder: progress in publishing doesn’t come from doing everything—it comes from doing the next write thing.

• Julie and Lenora share the story of how their professional relationship began and how it evolved into a strategic collaboration around author platforms, publishing strategy, and sustainable career growth.

• Lenora explains the philosophy behind the phrase she often shares with authors: instead of trying to solve every publishing problem at once, focus on the next clear step that moves your writing career forward.

• Publishing moves slowly—but that doesn’t mean authors aren’t making progress. Julie and Lenora discuss why patience is essential for long-term success and where writers most often struggle with unrealistic expectations.

• Before investing heavily in marketing and launches, authors need the right foundational pieces in place. Lenora outlines the core elements every writer should establish to support long-term visibility and connection with readers.

• While social media platforms come and go, email lists remain one of the most powerful tools an author can build. Lenora explains why newsletters are essential—and how writers can begin growing one even if they’re starting from zero.

• Writing is both an art and a profession. Julie and Lenora discuss what happens when authors lean too heavily toward either creativity or business—and how finding balance allows both to thrive.

• For writers feeling burned out by algorithms and constant content creation, Lenora offers alternative ways to build connection, visibility, and reader relationships outside of social media platforms.

• Publishing can be emotionally demanding. Lenora shares how she supports writers not just strategically, but also through the uncertainty, self-doubt, and isolation that can accompany the creative process.

• If listeners walk away remembering just one thing from this conversation, it’s this: progress in publishing doesn’t require perfection—it requires patience and clarity about your next step.

Main Takeaways:

• Progress in publishing comes from consistent next steps—not trying to do everything at once.

• Patience is a strategic advantage in an industry that moves slowly.

• A strong author foundation should come before aggressive marketing efforts.

• Email newsletters remain one of the most valuable long-term tools for connecting with readers.

• Trends come and go, but alignment with your goals and strengths creates sustainable momentum.

About Lenora

Lenora Henson is the founder of Poppy & Oak Creative, where she helps authors build strategic foundations for their publishing careers. With more than a decade of experience in the publishing space, Lenora works with writers to develop sustainable systems for newsletters, reader communication, and long-term career growth.

Her philosophy centers on helping authors focus on the next clear step—allowing them to make meaningful progress without becoming overwhelmed by the constantly shifting publishing landscape.

Poppy & Oak Creative – https://poppyandoakcreative.comInstagram – https://www.instagram.com/poppyandoakcreative/

Explore the 7-Day Author Newsletter Blueprint to begin building your email list and reader community.