Every day, we're presented with opportunities. Choices between doing what's merely expedient and doing what's right. Lawmakers pass bills to ensure that companies don't overstep the boundaries of decency, and try to protect the citizenry.

But it doesn't always take legal action to ensure we do the right things. It's necessary to have an understanding of corporate social responsibility and its impact beyond the surface level of marketing, communications and reputation management. Which means making ethical decisions rather than legal decisions in the face of challenges.

Links

Be sure to check out other major stories from the April 3rd edition of The Full Monty:

• It looks as if BuzzFeed will be going public in 2018. We'll have to see if the media company with the sensibility of a tech company is positioned well enough to make a splash in the IPO market.
• Audi is buying Silvercar, the luxury car rental service that only offers Audi A4s. The automaker had invested $28 million in a Round C of financing previously.
• Have you ever felt guilty about that nearly-unused bar of soap you've left behind at your hotel? There's no need to worry as Clean the World is an Orlando charity that is recycling your hotel soap for use by impoverished countries.

 

Credits

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

Voice over: Toni Deckers

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