Back in 2012, farmer Dan Luff felt there had to be a different way to buy and sell cattle, so he decided to take matters into his own hands and co-founded SellMyLivestock, the online livestock marketplace.

He soon came across challenges that threatened to derail the startup but, reflecting on what the issues were and how they could be overcome, he and co-founder Jamie McInnes were able to adapt and build what is today an established and thriving business.

In this episode, we discuss:

• taking a positive attitude to turn an idea into a business,
• the future of cattle farming,
• posh coffee in Petersfield.

Listen in to hear Dan's thoughts on communication, cows and coffee!

Links from this episode:

SellMyLivestock website

https://sellmylivestock.com/about