Joe Keeley’s love for hockey led him into entrepreneurship in one of the most unique ways you’ve ever heard! Today, Keeley is the CEO and Co-founder of JustiFi Technologies, a venture backed fintech business providing payments and fintech infrastructure and strategy for vertical SaaS platforms. 

In this episode, you will hear:

• How Joe accidentally started a very successful small business and the powerful moment when a recruiter moved Joe away from a career in corporate and on his path of entrepreneurship
• What Joe did to reorient himself after successfully exiting his first company
• Why you MUST do things that don’t scale before you can begin to scale your startup

Connect with your host on Instagram at @shauna.armitage and listen to more Startup Renegade stories at www.startuprenegades.com