Building a business is hard. Building a business that makes a positive social difference as well is even harder. However, the innovation that these new businesses bring is just what is needed to help out Canadian municipal water systems that require close to $100B to continue meeting the standard of quality Canadians have come to expect. With this financial pressure further strained by COVID, Bernadette Conant, CEO of the Canadian Water Network, joins us to discuss why innovation is needed more than ever and how it is possible for entrepreneurs in this space to deliver it and in doing so, thrive.