Alexis and Chris are straight-up doing business today! Alexis' new hospitality consultancy website just dropped - https://www.theeffervescent.co/ - and Alexis challenges Chris to rip it apart! Plus, we discuss Tractorbeam's launch of the new Mohonk website, our Whataburger fashion line, and our branding work with the Fordson Hotel. Plus, we gear up for ILC NYC!