If you are old enough to remember cassettes, you will remember the Dolby noise reduction switch on them. This humble beginning was the foundation for an incredibly innovative company that has since branched off into creating immersive audio and visual entertainment experiences. Ellis Reid, a Senior Industry Marketing Manager at Dolby, helps people understand what the brand means in today's world. In this episode, Ellis walks us through Dolby Vision and Dolby Atmos and how they take entertainment to a whole new level. He shares some examples of how this technology has been deployed, and how it has changed the game completely. We talk about movies, sport, music, gaming, and even podcasts. There is no entertainment stone left unturned. Ellis also discusses the importance of making this technology accessible to creatives because this is where it will truly shine. With the growth in digitization of art and music production, the next big creatives are probably producing from their bedrooms, so the sooner they have access to these incredible tools, the better. Be sure to tune in today to find out more about these jaw-dropping innovations!

 

Key Points From This Episode:

• Why the pandemic has been such a great time for Dolby; everyone is working from home. 
• Dolby does not only work in the sound space; they work with visuals too. 
• Some of the incredible innovations Dolby has worked on in the visual space. 
• Dolby wants to enhance the overall experience of entertainment. 
• How Dolby Vision works to create an at-home cinematic experience. 
• A look at Dolby Atmos and how it enhances the auditory experience. 
• The platforms and devices that currently support Dolby Atmos music. 
• The Dolby Vision and Atmos ideas were around for many years; it was figuring out how to make it happen that took time
• Why it was so important for Dolby to make their new technology compatible with headphones. 
• An example of how Dolby has been used during English soccer games during the pandemic. 
• Why an important part of Ellis's job is bringing creatives on board. 
• An exciting project Ellis is working on with flutist, Nicole Mitchell. 
• As the technology gets into the hands of more creatives, more innovation will occur. 
• What the next frontier for Dolby is; the world of gaming. 
• Dolby developments in the podcast space; it's growing quickly! 
• Why Roma is an excellent cinematic example of how Dolby Atmos can be used. 
• What Ellis's role at Dolby entails and his journey to this incredible position. 
• As the technology becomes available to the ordinary person, it's going to blow up even more. 
• Entertainment is more important than ever and a way for people to stay connected now.

For more information and photos, visit here: https://notrealart.com/dolby-atmos