Ringing in the New Year with one of the smartest guys I have ever interviewed. 

Braden Shaw, the owner of Fulcrum Home Loans, shares his journey of building a successful social media presence and provides tips for creating engaging content. He emphasizes the importance of consistency and learning from mistakes. Braden also discusses the process of building a team and delegating tasks to scale his business. He shares insights on social media strategies and the importance of engaging with followers. Additionally, he explains the concept of land trusts and predicts potential interest rates and home price appreciation in the future. In this conversation, Braiden Shaw discusses different types of refinances, including those to lower interest rates and those to consolidate debt. He explains how refinancing can help individuals save money by combining their consumer debt with their mortgage payments. Shaw predicts that mortgage originations will continue to increase in the coming years due to the high demand for refinancing. He also highlights the impact of COVID-19 on mortgage companies, with many going out of business or being acquired. Shaw shares his investment strategies, including investing in index funds, cryptocurrency, and real estate syndication. He also discusses the potential role of artificial intelligence in the mortgage industry and emphasizes the importance of having a social media presence for business growth.

Takeaways