The song says "money can’t buy me love." But we know that’s not really true. The fact is, the same market forces that drive our economy, also drive our search for sex and love. Issues like abundance, scarcity, the price of commodities...like beer, all contribute to who we choose and the success and failure of those relationships.

In 2008 Marina Adshade launched an undergraduate course, at the University of British Columbia, titled Economics of Sex and Love, which invited her students to approach questions of sex and love through an economist's lens. The class was an immediate hit with students and, by the time the first term started, had generated international media attention. Now the book, Dollars and Sex.

My conversation with Marina Adshade:

var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");

document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));

try {

var pageTracker = _gat._getTracker("UA-6296941-2");

pageTracker._trackPageview();

} catch(err) {}