Dom Odoguardi heads up Go-to-Market at Trellus, a company providing sales teams and individual sellers with a suite of integrated AI tools from parallel dialers, real-time coaching on cold calls, and more. In this episode, Dom shares how creating engaging LinkedIn content transformed Trellus’s inbound pipeline, his strategy for balancing sales, marketing, and customer success roles, and why understanding your product and customers deeply is critical for SDR success.

---

Check out Trellus: https://www.trellus.ai/

Connect with Dom on LinkedIn: https://www.linkedin.com/in/videoghostwriter-/

---

The Founding Narrative features conversations with B2B founders and founding GTM leaders on how a customer-first mindset fuels compounding and durable business growth. It's not a podcast about the inside baseball of a business, but about what's actually happening on the field day-to-day with the customers they support. Start your week with a new episode every Tuesday!

Connect with me on LinkedIn: https://www.linkedin.com/in/finnreynolds3/