When a Singapore-based family lawyer asked about domain name selection for his new practice, it opened up an important conversation about digital foundations that every law firm should consider.

In this practical Q&A, we explore the strategic considerations that should inform your domain registration decisions -  from extensions to naming conventions to the critical issue of ownership.

You'll discover:

• Why local domain extensions matter for search visibility
• Best practices for selecting the portion before the dot
• Multi-jurisdiction considerations for firms with international presence
• Brand protection strategies through variant registration
• The critical importance of maintaining direct domain ownership and control

Whether you're establishing a new practice or reevaluating your existing digital presence, this Q&A provides actionable guidance on securing this foundational digital asset.

📝 Read the full article: https://www.pillarscroll.com/insights/law-firm-domain-name-selection/ 

💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans [at] pillarscroll.com

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