Why should we care about data? Not only because “data is the new oil,” as British mathematician Clive Humby famously said in 2006, but also because data sets can contain the values, culture, and future of communities and society. In other words, data is us. Domestic Data Streamers, a design studio based in Barcelona since 2013, has worked to redefine how we engage with data, moving from visualization through diagrams and other graphic tools to actual data interaction and performance. In this episode, Paola Antonelli speaks with founding partner and director Pau Garcia and creative and research director Marta Handenawer.

With a background not only in design, but also in theater and improvisation, the founding members of DDS have set out to make complex information more human and accessible, evolving traditional data visualization into data experiences. They believe that data can move people emotionally, not just inform them, and they thus use every tool at their disposal––from analog, hands-on installations to generative AI––to make them come alive.

Among their most remarkable projects is Synthetic Memories, “a public service for reconstructing lost or undocumented memories using AI” that not only allows citizens to see their remembrances in photographs or videos that never existed, but also to file them along those of family members, neighbors, or compatriots to form a collective archive. In the case of survivors, refugees, and migrants, it can be a way to document a past life for future generations and make sure cultures are not entirely lost.

You can find images of Domestic Data Streamers’ work on our Instagram grid @design.emergency. Please join us for future episodes of Design Emergency when we will hear from other global design leaders who, like Pau, Marta, and their colleagues are at the forefront of positive change.

Design Emergency is supported by a grant from the Graham Foundation for Advanced Studies in the Fine Arts.

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