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Domestic Tourism: A Lifeline or a Growth Driver? Assessing the Real Contribution of Nepalese to the Tourism Industry and Strategies to Stimulate Domestic Travel
When it comes to tourism in Nepal, the imagination usually conjures up images of foreign trekkers conquering the snow-capped Himalayan peaks or pilgrims from around the world heading to the holy shrines of Lumbini. International tourism is, of course, the country’s most important source of foreign exchange and its calling card. However, in the shadow of this global attention, another equally important and, in times of crisis, irreplaceable segment of the industry often remains: domestic tourism..
The COVID-19 pandemic, which has paralysed international travel, has brought into sharp relief the importance of Nepali travel within their own country. Domestic tourists have been the lifeline that has kept many hotels, restaurants and travel companies afloat during the toughest times. But is domestic tourism just a temporary measure to support the return of international visitors, or does it have the potential to become a powerful growth driver for the entire industry in its own right?
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By Alpha Business MediaWhen it comes to tourism in Nepal, the imagination usually conjures up images of foreign trekkers conquering the snow-capped Himalayan peaks or pilgrims from around the world heading to the holy shrines of Lumbini. International tourism is, of course, the country’s most important source of foreign exchange and its calling card. However, in the shadow of this global attention, another equally important and, in times of crisis, irreplaceable segment of the industry often remains: domestic tourism..
The COVID-19 pandemic, which has paralysed international travel, has brought into sharp relief the importance of Nepali travel within their own country. Domestic tourists have been the lifeline that has kept many hotels, restaurants and travel companies afloat during the toughest times. But is domestic tourism just a temporary measure to support the return of international visitors, or does it have the potential to become a powerful growth driver for the entire industry in its own right?