Dominic Collins (Darabase) on Placing AR Content & Ads on the Physical World with Permission

Dominic Collins is the co-founder and CEO of Darabase, a platform to manage and monetize AR permissions on the physical world.

Prior to Darabase, Dominic was the general manager of international for Jaunt, which was a content capture technology company and studio focused on VR and later AR. He has also been the CEO or Director of Digital across a number of telecom companies, including Sky, Orange Digital, and T-Mobile, as well as the Chief Marketing Officer of financial services company, Legal & General.

In this conversation, we talk about the perspective that led Dominic to work with major property owners to help them control how digital content appears on their physical buildings.

He shares the strategy at Darabase for taking the best of traditional Out-of-Home advertising, and applying it to the complex arena of property rights within augmented reality.

He goes on to describe his entrepreneurial perspective on creating an augmented reality technology company, including some insight into his approach to building a business that is viable both today and for years to come.

Dominic also shares some lessons learned from his time at Jaunt, an early immersive content company for VR & AR.

You can find all of the show notes at thearshow.com.