In this episode, Mike is joined by Dominic Dube, the founder and CEO of Evive Nutrition. Evive was born after Dominic’s wife, Claudia, began making smoothies daily and the two of them had the idea to turn smoothie recipes into frozen cubes so they could prep their smoothies in 3 easy steps without using a blender.

Since 2016,  Evive has grown nationwide in Canada, appeared on Dragon’s Den, and has expanded into the US. Today, Evive is one of the fastest-growing frozen food companies. Evive smoothies are certified organic, GMO-free, vegan, and allow you to prepare a delicious smoothie in less than 30 seconds without a blender.

Throughout this episode, Dominic talks about his journey as a founder since launching Evive in 2016. He shares what led him and Claudia to come up with the product, the ups and downs that come with expanding into the U.S. market, how they got the opportunity to appear on Dragon’s Den, the importance of community and mentorship, and so much more.

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