This episode features the lovely Dominic Emanuel Amariei. Dominic is a Digital Marketing Manager at CRH. Dominic starts by giving a detailed breakdown of digital marketing and ecommerce. He speaks about some of his campaign work improving a business by 700% with Amazon, and understanding website journeys giving the example of enabling multiple payment gateways to improve conversion rate. A great episode for anyone wanting to learn about e-commerce and ways to improve online business digitally.