The most brilliant business in the world will fail...if nobody hears about it. As we search for the best investments, we must search not only for great products, services, and leaders, but also for superb marketing as well. In this episode, Gregg's guest is one of the world's foremost experts on the subject of marketing. Prof. Dominique Hanssens of UCLA shares his thoughts, expertise, and insights - including shining a light on a few aspects of modern business you may not even THINK of as marketing...but are, in fact, fundamental pieces of the marketing puzzle.