Art D’Elia is SVP, Chief Brand and Innovation Officer at Domino's. He dropped by the shed with Alex and creative director Kelly McCormick, to talk about innovation and consumer advocacy in the pizza category, as well as what agencies can do to better align with their clients and why Alex thinks advertising is 100% science.

Domino’s Art D’Elia – Innovation, early stage creative testing and better agency/client alignment

The Woodshed exists to demystify the creative process. We believe that everybody can harness the power of their own creativity to supercharge their lives. And by showing the creative process in action, we hope to take away the fear of coming up with powerful ideas that move business.

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Domino’s Art D’Elia – Innovation, early stage creative testing and better agency/client alignment

Domino’s Art D’Elia – Innovation, early stage creative testing and better agency/client alignment