As believers in process improvement, we know the importance of the Voice of the Customer and the value of reliable data.     In today’s conversation with Don Carli we discuss the difference between Voice of Market and Voice of Customer, and how they apply not just to products, but to engaging prospects before and during the sale.  Tune in to hear …  

• How businesses can listen to customers before they engage with them, and how they use marketing research data to improve the sales process.
• How voice of market research illuminates unmet needs, pain points, and purchase decision factors to provide better-qualified leads and more predictable sales outcomes.
• How voice of customer research can help you to focus on high potential prospects, overcome obstacles and objections, and win more decisions in favor of your brand.Learn about how you can apply these ideas right away to improve your sales performance. Plus, learn about exciting new capabilities that can make research faster and easier to conduct, and far more impactful. Listen now…