Remember the moral panic when calculators entered the classroom? Ged King does - and refuses to repeat the same mistake. As the Academic Director in Digital Marketing at the School of Professional Studies, he is a firm believer in using generative AI to empower students. As an industry insider, he's witnessing a tectonic shift in the marketing landscape. While the first Golden Age of Advertising was defined by a room full of whiskey-soaked legends, this new era is being co-authored by a partner who never drinks, never eats, and never sleeps and can generate hundreds of ideas before you've refilled your espresso.

For questions, comments, or anything else, email us at