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Donae Burston
Donae Burston is a luxury wine & spirits leader with over 15 years of industry experience.
Born in Baltimore, Maryland, Donae achieved a Bachelor of Science degree, majoring in Mathematics from
Clark Atlanta University in 1998. He concurrently completed a second degree in Industrial Engineering from
Georgia Tech before he began his career in the information technology sector, initially consulting on Healthcare
Systems. In 2003, Donae entered the alcohol industry, working on the promotional side of several iconic brands
in the U.S, before joining the luxury group LVMH. During his 10+ years with the company, he worked across
brands such as Dom Perignon, Veuve Clicquot, Ruinart, Moet & Chandon, Belvedere Vodka, and Hennessy
Cognac. While with LVMH, in 2011, Donae created the first-ever luxury champagne bar in a sports arena at
American Airlines Arena during the Miami Heat's championship run. In 2016, Donae became the Regional
Director of the Southeast U.S, Caribbean, and Latin America regions of Armand de Brignac Champagne. He was
responsible for the brand's commercial and marketing goals in each territory.
Throughout his career, Donae found that, in general, the wine industry was not embracing the multicultural
consumer. He wanted to create a quality product inspired by his zest for life and travel that homed in on catering
to the margin that had been overlooked, particularly when it came to rosé. With a commitment to creating an
authentic and exceptional St. Tropez rosé, in the summer of 2019, La Fête du Rosé - a brand that speaks to all
demographics - was born. The name "La Fête" translates to "the rosé party," one that everyone is invited.
Since its debut, the company has donated a portion of the proceeds from every bottle sold programs such as All
Abroad that send underserved & underrepresented youth on unique travel experiences. In June 2020, Burston
announced the $2 of from every bottle sold via its website through August 2020 would be donated to
organizations that fight every day for racial justice and create opportunities for people of color in the wine &
spirits industry. A total of $25,000 was raised and donated to The Roots Fund and other foundations.
Donae splits his time between Miami and Atlanta, where he lives with his fiancée and their 3-year-old son, Noah.
Follow Donae:
https://www.instagram.com/thurstonburstoniii/?hl=en
https://www.instagram.com/lafeterose/?hl=en
https://shop.lafeterose.com/collections/all
Follow The Swirl Suite:
@SwirlSuite
www.swirlsuite.com
Sarita @VineMeUp
Tanisha @GirlMeetsGlass
Leslie @Vino301
Glynis @Vino_Noire
Support this show http://supporter.acast.com/SwirlSuite.
See acast.com/privacy for privacy and opt-out information.
View all episodes
By SwirlSuiteDonae Burston is a luxury wine & spirits leader with over 15 years of industry experience.
Born in Baltimore, Maryland, Donae achieved a Bachelor of Science degree, majoring in Mathematics from
Clark Atlanta University in 1998. He concurrently completed a second degree in Industrial Engineering from
Georgia Tech before he began his career in the information technology sector, initially consulting on Healthcare
Systems. In 2003, Donae entered the alcohol industry, working on the promotional side of several iconic brands
in the U.S, before joining the luxury group LVMH. During his 10+ years with the company, he worked across
brands such as Dom Perignon, Veuve Clicquot, Ruinart, Moet & Chandon, Belvedere Vodka, and Hennessy
Cognac. While with LVMH, in 2011, Donae created the first-ever luxury champagne bar in a sports arena at
American Airlines Arena during the Miami Heat's championship run. In 2016, Donae became the Regional
Director of the Southeast U.S, Caribbean, and Latin America regions of Armand de Brignac Champagne. He was
responsible for the brand's commercial and marketing goals in each territory.
Throughout his career, Donae found that, in general, the wine industry was not embracing the multicultural
consumer. He wanted to create a quality product inspired by his zest for life and travel that homed in on catering
to the margin that had been overlooked, particularly when it came to rosé. With a commitment to creating an
authentic and exceptional St. Tropez rosé, in the summer of 2019, La Fête du Rosé - a brand that speaks to all
demographics - was born. The name "La Fête" translates to "the rosé party," one that everyone is invited.
Since its debut, the company has donated a portion of the proceeds from every bottle sold programs such as All
Abroad that send underserved & underrepresented youth on unique travel experiences. In June 2020, Burston
announced the $2 of from every bottle sold via its website through August 2020 would be donated to
organizations that fight every day for racial justice and create opportunities for people of color in the wine &
spirits industry. A total of $25,000 was raised and donated to The Roots Fund and other foundations.
Donae splits his time between Miami and Atlanta, where he lives with his fiancée and their 3-year-old son, Noah.
Follow Donae:
https://www.instagram.com/thurstonburstoniii/?hl=en
https://www.instagram.com/lafeterose/?hl=en
https://shop.lafeterose.com/collections/all
Follow The Swirl Suite:
@SwirlSuite
www.swirlsuite.com
Sarita @VineMeUp
Tanisha @GirlMeetsGlass
Leslie @Vino301
Glynis @Vino_Noire
Support this show http://supporter.acast.com/SwirlSuite.
See acast.com/privacy for privacy and opt-out information.