On this episode of Coffee with a Journalist, we're joined by Donna Francis, the award-winning beauty editor and contributing writer at HELLO! Magazine. Broadcasting from sunny Florida, Donna sits down with host Beck Bamberger to discuss the evolving beauty industry, her journey from the UK to the US, and her passion for stories that go beyond the surface—focusing on emotional well-being and positive aging. With over 25 years of experience, Donna opens up about how beauty journalism has transformed, what really catches her eye in a pitch, and why building genuine relationships with publicists still matters in a digital age. Grab your favorite cup of coffee and get ready for an insider's look into the world of beauty journalism, the power of a strong subject line, and tips for pitching stories that truly resonate.