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Donor acquisition -- in any medium -- has a fundamentally different "ecosystem" form donor cultivation. Knowing the difference will make you far more effective in both.
We discuss the differences in response numbers, cost, messaging, and long-term impact between acquisition and cultivation.
By Steven Screen, Jeff Brooks4.8
66 ratings
Donor acquisition -- in any medium -- has a fundamentally different "ecosystem" form donor cultivation. Knowing the difference will make you far more effective in both.
We discuss the differences in response numbers, cost, messaging, and long-term impact between acquisition and cultivation.